Category Archives: PR material

Finding yoga pictures for your promotions

We’ve all experienced the power of images, especially emotive imagery. Why does a picture speak a thousand words? An image communicates directly on an emotional level, which is the most powerful way to connect with a potential customer. The Dru … Continue reading

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How to use your business cards

One of the most helpful things you can do to promote yourself is to get some business cards printed. Begin with no more than 250, which is the usual minimum printrun. You wouldn’t want more than that because you’ll inevitably … Continue reading

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You are more interesting than your yoga class

Why are soap operas popular? Why do we sneak a look in shoppers’ trolleys to see what they bought? Answer’s simple… nothing interests us more than our fellow homo sapiens! People are interested in people, and that is why some … Continue reading

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