A great form of self-promotion is to be seen out and about within your local catchment area. For example… is there an annual fair or festival in your county? Why not contact the organisers and ask them if you can do free yoga taster sessions for the public? The answer will generally be Yes.
This gets you in the local newspapers, especially if you write your own press release and send your own photograph. (Make sure the picture is of you in a lovely, flattering yoga pose.) The chances of getting published go up dramatically if you supply both picture and writing. Send it to all your local papers and you might get in more than one publication.
Call yourself ‘local yoga teacher Sally Wentin, who offers regular classes in and around the Wirral…’ and include your contact details ‘if anyone would like to know more about the free tasters please contact Sally on…’
Include a quote from yourself “The Tasters are going to be really fun and you don’t have to be fit and flexible to try it. This is your chance to try and bit of yoga and see just how enjoyable it is!”
Reading the local papers It’s worth mentioning that it’s good to read your local newspapers; they are a great way of finding out what’s happening in your area, and what type of topics the editors like to cover. What’s more, if you see an editorial that features a topic that would appeal to your type of clientelle (natural health, fitness etc) then make a note of the reporter and send your press release directly to him/her.
If they don’t go for the bait before the event, then take pictures of you doing the actual free tasters on the day and send a press release afterwards!
This is a great way of raising your profile, being seen and often. Afterall… frequency leads to familiarity, familiarity leads to trust and trust is definately needed if you are to persuade someone to try your yoga class for the first time.